Print Design Case Study | Pregones/PRTT

Extending Every Production Beyond the Stage

This Print Design case study showcases work completed by Astound Media, the company behind Govanta, for Pregones/PRTT. Each theatrical production began with original artwork created by the production’s lead designer. Using that artwork as the creative foundation, Astound Media designed and produced a complete suite of print and advertising materials that extended each production’s visual identity across every audience touchpoint.

The project included direct mail, newspaper advertising, posters, playbills, venue graphics, and other promotional collateral, with every piece adapted to preserve the integrity of the original creative while meeting the technical requirements of each format. The result was a consistent visual identity that carried each production from the stage to every printed marketing piece.

Over multiple productions, this approach established a repeatable print design process that streamlined creative production, maintained brand consistency, and supported Pregones/PRTT’s marketing efforts throughout each theater season.

Project Name

Print Design for a NYC Theater

Client

Pregones Puerto Rican Traveling Theater (Pregones/PRTT)

Website

pregonesprtt.org

Industry

Performing Arts & Nonprofit Theater

Project Scope

Print Design, Advertising Design, Direct Mail, Newspaper Advertising, Posters, Playbills, Large Format Graphics, Production Artwork Adaptation, Creative Production

The Challenge

Each Pregones/PRTT production began with original artwork created by the production’s lead designer. While those pieces established the creative direction for each show, every marketing campaign required that visual identity to be expanded across a wide variety of printed formats with different dimensions, production requirements, and publication specifications.

Maintaining consistency across direct mail, newspaper advertising, posters, playbills, venue graphics, and other promotional materials required more than simply resizing artwork. Every piece needed to preserve the original creative vision while remaining effective in its own format and meeting the technical requirements of commercial printing and publication.

The challenge was to transform a single creative concept into a complete print campaign that remained visually cohesive from the first promotional announcement through opening night.

Every production introduced a new collection of marketing deliverables, each with its own layout, dimensions, print specifications, and production deadlines. Maintaining consistency across dozens of assets while preserving the integrity of the original artwork required a structured creative process rather than one-off design adaptations.

Working from the production artwork supplied by the show’s lead designer, Astound Media, the company behind Govanta, developed the supporting print and advertising materials needed for each campaign. Every deliverable was adapted individually while remaining faithful to the established visual identity.

The result was a repeatable creative workflow that produced cohesive print campaigns across multiple productions, helping Pregones/PRTT present a consistent, professional brand experience wherever audiences encountered its marketing.

Consistent print campaigns begin with a strong creative foundation and thoughtful execution. By extending each production’s original artwork across a complete suite of promotional materials, Pregones/PRTT maintained a unified visual identity while supporting every stage of its seasonal marketing efforts.

The Solution

Using each production’s original artwork as the creative foundation, Astound Media, the company behind Govanta, developed a complete print design system that extended the visual identity across every required marketing format. Each piece was carefully adapted to preserve the artistic intent while meeting the technical requirements of commercial printing, publication, and large-format production.

The engagement included direct mail, newspaper advertising, posters, playbills, venue graphics, promotional collateral, and other printed materials. Every deliverable was produced with careful attention to typography, layout, color consistency, production specifications, and campaign cohesion, ensuring audiences experienced a unified visual identity wherever they encountered the production.

Every asset became part of a coordinated print campaign built around the original production artwork. The result was a streamlined creative production process that maintained consistency across deliverables while supporting efficient execution throughout each production’s marketing lifecycle.

By combining print design, advertising design, and production-ready artwork, each campaign extended the production’s visual identity beyond the stage while maintaining the creative integrity established by the original designer.

Measurable Results

Productions Supported

Print Deliverables

30+

Brand Consistency

100%

Visual Identities Expanded

Consistently

By extending each production’s original artwork into a complete print campaign, Pregones/PRTT maintained a consistent visual identity across direct mail, newspaper advertising, posters, playbills, venue graphics, and other promotional materials. Every deliverable reinforced the production’s branding while meeting the technical requirements of its intended format.

The established creative workflow streamlined production across multiple theatrical campaigns, making it easier to produce high-quality marketing materials while preserving the artistic integrity of each show’s original design. The result was a cohesive print presence that supported audience engagement before, during, and after every production.

Print Design for a NYC Theater

Extending Every Production Beyond the Stage

The Challenge

The Solution

Measurable Results

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